BetterInsights opens powerful AI, Donor Searches, Wealth Screening and more



BetterInsights lets you better understand your donors with key insights and data. Brought to BetterUnite by boodleAI, you can now collect data and analyze more information on donors and potential donors.


Data Enrichment + Insights Appends

Easily unlock new in-depth prospect and donor insights for any segment of contacts you desire. Simply choose a group of individuals who you would like to learn more about from BetterUnite and click BetterInsights. A new window will open, displaying an aggregate analytics view of key wealth, giving, and demographic insights including:

  • Giving Capacity
  • High Value Supporters
  • Ask Amounts
  • Wealth Rating
  • Household Details 
  • Marketing Channel Responsiveness
  • State Affinity
  • Gender
  • Education
  • Personal Demographics
  • Generational Breakdown
  • Top Interests

You can also see each of these insights per individual in a table view by clicking on the People tab. You may purchase all appended data from BoodleAI which will reveal all associated individuals in the table and allow you to import your newly acquired individual insights data back into BetterUnite.


Total Addressable Market (TAM) by Cause

Explore the BoodleAI database of donor prospects that have a high affinity for a specific cause, instantly demonstrating your potential donor pipeline. Knowing a person is likely to care about a cause is a vital component to earning their support for a lifetime.


AI Prospecting

Combine your new insights with our donor prospect database to identify and deliver Affinity Advertising (AAds) directly to people most likely to engage with your organization. 


Based on your cultivation and stewardship goals, BoodleAI will compile your targeted list of high-value donor prospects and manage the distribution of your core creative and messaging through scalable digital advertising channels including Facebook, video or display. 


If you prefer to manage your own advertising efforts, BoodleAI also rents custom Facebook audiences, direct mail lists, and email lists.


Check out our webinar with the CEO of BoodleAI HERE.


LEARN MORE about setting up and using the integration within your BetterUnite account

*accessible for BetterUnite customers only




Future-Proof Your Fundraising with BetterInsights : Nonprofit Success Webinar